Dena Cali Luxe

After many years of operating in the human and synthetic hair industry, we began to acknowledge the lack of education available to its consumers, which would empower them to make more informed choices about the quality of hair they purchase. Much of the hair found in the marketplace claims to be 100% human but is not. Most manufacturers are using toxic chemical treatments to make their hair appear to be a higher quality and cutting the hair with synthetics, animal and low quality filler strands to cut costs.

Hair from the Dena Cali Luxe Collection is guaranteed to be 100% VIRGIN REMY CUTICLE HAIR. We guarantee that the hair you purchase will be of the highest quality without harmful processing, dyes, chemicals and synthetics.

Dena Cali Holistic Beauty

Because of major loopholes in federal law, companies are allowed to use nearly any ingredient in personal and beauty care products - even chemicals that are known to harm human health and the environment. A growing number of responsible beauty companies are setting a higher bar in the industry by agreeing not to use toxic chemicals in their products. Dena Cali makes a promise to our consumers that we will do our very best to be conscious of the ingredients contained in our products and the effects they may have on your health and the environment.

Dena Cali products are always free of harmful parabens, artificial colors and fragrances, carcinogens, mutagens and other toxic ingredients. Our goal is to offer you the highest quality ingredients in products that actually work for all hair types.

“I became frustrated when shopping for organic and natural hair care products that didn't work for my hair type,” says Dena. “There weren't very many natural options in the marketplace catering to hair types requiring more deep conditioning like my own. I wanted the luxurious feel and functionality of the products I was accustomed to but without all of the baggage. Because of this, I was inspired to create Dena Cali Holistic Beauty.”